The hash-tag (iamwi) campaign was set up to give people a look into the many faces of the people who join the organization. In the UK, the organization is often seen as an outdated gathering only for ageing housewives, WWII survivors and "girly girls". When I mention I'm in it, I sometimes get the response, "Why would you want to hang out with old ladies?" or "Good lord, you're young still, do something with people your own age!"
However, the WI definitely has a very diverse membership including many from my generation and younger! Yes, some of us knit and bake. No, others don't. Some of us enjoy political debates about mandatory organ donation. Others cringe at the mere mention of the word "birth control".
The campaign was a way of trying to break some stereotypes while encouraging women to show their true selves. It was designed to be empowering, engaging and (hopefully) intriguing -- in an effort to welcome new members. If you fit the old stereotype, good on you! If you don't, that's great too! What draws the WI together is a wild assortment of shared interests, shared skills, and a nearly boundless desire to learn more about the world we're in: whether it be new or old.So: while I don't generally love rocking the boat, and I certainly don't love posting pictures of me to the entire world ... I figured if I was going to show "what makes me a member of WI", then I should show my true core and what really empowers me. That's exercise and owning up to the fact that I like to rock the boat a little. Just a little. Teeeeeeeeny little bit. Ok. Maybe I'll just go back to posting only to friends now. Do you tweet? Are you on Facebook? If yes, today is the day to show the world who we are! Challenge the stereotype image of the WI! Take a photo of yourself with a card saying "I am W.I. 1st October 2014" and post it along with ' #iamwi '.
I think you will find it if you search for Women's Institute on Facebook (not the official NFWI page) or if you google #iamwi
There are plenty of smiling faces to see!
Here's a tweet, randomly selected from many:
If you think, like a lot of people do, that the Women's Institute is old hat, have a look at the #IamWI tag today! We are pretty fab
Have a look at these links, too, to see what people are saying about the WI:
The yorkshirepost.com 'The WI proud of it's past and looking to the next 100 years'
And this blog: annefoweraker.com/2014-so-what-does-a-typical-WI-member-look-like-#iamwi
here is one of the photos posted on Facebook, how great is this?
Have a look at these links, too, to see what people are saying about the WI:
The yorkshirepost.com 'The WI proud of it's past and looking to the next 100 years'
And this blog: annefoweraker.com/2014-so-what-does-a-typical-WI-member-look-like-#iamwi
here is one of the photos posted on Facebook, how great is this?
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